Time Out Crafts Bespoke Multiplatform Sponsorship Campaign Behind Annual Bar Awards

first_imgHarnessing the full range of its platforms and channels, Time Out built an intricate campaign for its Bar Awards sponsor, spanning seven cities.The third annual Bar Awards, presented through a paid partnership with William Grant & Sons, makers of Hendrick’s Gin and Glenfiddich Whisky, provides the distillers with a multi-channel, 10-week-long, B2B campaign, in order to produce the seven-city-spanning awards across the company’s many platforms and through live events for bar professionals and the brand’s audience.The North American Bar Awards, taking place in New York City, Miami, Philadelphia, Chicago, Austin, Los Angeles and San Fransisco, were launched to “help position the brand as an authority and key partner in each city’s bar scene amongst owners, local experts, bartenders,” according to Christine Petersen, CEO of Time Out Digital. According to Petersen, its partners wanted to take advantage of the sponsorship opportunity again after the successes it saw with the Bar Awards last year. Both Time Out and William Grant & Sons looked at factors like making industry connections, attendance of live events—including gaging the energy and camaraderie of attendees—media coverage, and social media coverage, to measure their successes compared to the previous year’s engagement. Time Out confirmed that all of their goals in these categories were met or exceeded last year and have been hit or exceeded so far this year.  The campaign is rooted in digital, video, social, CRM, print and live events in each city, and relies on the sponsor’s active involvement in each of these areas, though the planning and prep of the campaign is turn-key for the distillers and is the collective responsibility for Time Out’s various teams.Petersen says that the planning process began six weeks before the first event and focused on integrating digital platforms—areas where the Time Out audience is notably engaged—including on social media and in video.“William Grant & Sons will be receiving five pieces of custom video content, produced in-house by the Time Out Creative Solutions team,” says Petersen. The content ranges from celebrating the winning Bars of the Year to featuring different bartenders who answer questions about their profession or their bars’ signature cocktails, all highlighting the spirits from the sponsor’s distillery.Outside of digital promotion, the key element of the campaign is the live events which tie in the sponsor by connecting them with the local bar communities and professionals across the various cities. “William Grant & Sons looks to put their brand in hand via event product sampling, showcasing their premium liquor portfolio to new potential clients, and rewarding their top accounts for their business,” says Petersen.William Grant & Sons’s campaign involved the company’s direct participation in each of the cities’ live events as well, including the exclusive use of the distiller’s liquor at each of the events and sponsoring two of the awards, Bar of the Year and Best Legacy Bar, at each event.Charlotte Voisey, William Grant & Sons’s director of brand advocacy, is working alongside the portfolio’s team of Ambassadors to curate signature cocktails for each city, and Petersen says that they “also joined the judging panels together with the Time Out editorial team and other bar industry experts.”One difference at each live event is that William Grant & Sons selects a “hero brand”—a specially curated liquor for the city based off of customer insights and local preferences—which Petersen says allows for the brand’s whole portfolio of drinks to get in the spotlight throughout the campaign. The campaign is also leveraging customer relationship management through the use of email newsletters post-events in each city. “William Grant & Sons is being included as a partner in these emails and it is a great way to inform the experience-hungry, Time Out audience to get out and enjoy the best the bar world has to offer right now,” she says.Since this is the second year with William Grant & Sons’s involvement, Petersen says there were a few event calibrations that were made for this year’s Bar Awards, including scaling back on the amount of food provided at the events. “We were able to scale back to light bites and reallocate the budget to other elements that made more of an impact to our guests and the campaign, such as more prestigious awards. Rather than framed certificates, the winners now receive a tangible crystal award that can be displayed on the bar or on-site more prominently,” she says. The awards also feature Time Out’s and William Grant & Sons’s branding.In order to achieve a fluid campaign across the seven cities, the various departments in the Time Out organization that are involved in building the campaign had to overcome the challenges of being spread out across several time zones, while also ensuring that the sponsor and everyone across the Bar Awards are aware of timelines and the different elements.“We have one dedicated project manager from each core pillar that is responsible for all Bar Awards deliverables in their area of business,” says Petersen. “They ensure that all internal and external deliverables are met and that the clients are happy with the end result.”So far, the campaign and the Bar Awards has been successful for both parties, and Petersen says that the live awards that have already occured have had excellent turnout from professionals and consumers. “We have been able to bolster invaluable connections with industry leaders across the country, while also achieving both the quantitative and qualitative goals of this campaign.”As the sponsors, William Grant & Sons’s director of brand advocacy Charlotte Voisey, says the distillers are excited by “the results coming together across all facets of the partnership, from the media coverage and social sharing to the energy and camaraderie generated through the live events.”last_img read more

Fashion guru at 18 social media Influencer of UAE at 30 How

first_imgNiki ShahPR HandoutNiki Shah started her own designer label at a young age of 18 with boutiques in India and Dubai. Soon she had a lot of fashion shows in her kitty. At 30, Niki Shah started blogging to set new fashion trends and became a social media sensation in UAE and India, promoting established and upcoming brands in fashion, travel and lifestyle.Niki Shah lives mostly in Dubai and calls it her home. She says that she grew up there looking and exploring every aspect of luxury that mankind has ever witnessed. Her blog Nikishah Dubai is reflection of the lifestyle that the city has to offer.Having lived in countries like India, Kenya and UAE she absorbed the essence of different cultures, nature and trends all her life. Her big success in India got her recognised as the new Youth Icon of Ahmedabad in 2010.She says, “I have dressed many celebrity customers and have participated in many international fashion shows, built a successful portfolio as a fashion designer. Now, I am a social media influencer and hence, I used both Fashion/Lifestyle knowledge and my Marketing Degree together to create a new avenue of Influencer/Blogger marketing based on strategic ideas to help promote not only well known brands but also help new and upcoming brands to promote their products in the most efficient way.”Niki says the she started blogging as a hobby which soon grew to become her identity. Somewhere between writing and styling up, social media is now fast becoming a profession for her. She has been fortunate enough to collaborate and create bespoke content and editorials for some of the world’s leading elite, fashion and beauty brands.At almost 30, she decided it is never too late to start anything new and explore other areas of the fashion industry and that is how she started writing fashion blogs and very soon, it turned into commercial blogging, converting it into a full-time career of being a lifestyle influencer through different social platforms.Her fashion blogs are a culmination of fashion content developed using all the technical knowledge of fashion studies, creating informative data base. She automatically creates trends which are relatable to most of the Asian women around the world and show how fashion can be worn without breaking the banks and cultural values.Niki puts it with pride, “My show wardrobe consists of more than 100 different brands and designers; I often love it how my followers and I connect on my social media platforms over our common love for footwear.” Not only this, she shares interesting, cost effective and yet, trending shopping tips everytime she is travelling to different countries like US, UK, Denmark and Turkey, etc. She connects with her women followers and reveals that make up is nothing more than grooming and one doesn’t need to layer up every other day in order to look well groomed. “Keeping it less with right amount is always enough!” She says. Niki adds further, “I also use the platform to share what I eat every day and how to maintain health when you are in a capital city of brunches!”Niki has worked with many brands conceptualizing their entire terms, marketing with her own elements and has built a successfully built her brand on social media. Social media can be utilised for spreading good ideas, branding with right informative approach on specialized subjects.last_img read more

WB silent when Myanmar burns

first_img.Human Rights Watch has criticised the World Bank, which has an investment of over $2 billion in Myanmar aka Burma, for its silence over the atrocities committed against the Rohingya Muslims.“The institution is staying woefully silent as Burma’s security forces are committing rampant atrocities against the Rohingya Muslim population, in response to [alleged] attacks by a Rohingya armed group on police outposts,” the rights group observed in one of an article published on Monday.The HRW article titled “Where is the World Bank While Burma is Burning?” insisted that WB president Jim Yong Kim should denounce the Myanmar government’s abuses.Referring to UN estimate that more than 313,000 Rohingya Muslims have taken shelter in Bangladesh, the HRW said the refugees have described killings, shelling, and arson in their villages that have all the hallmarks of a government campaign of “ethnic cleansing.”New satellite data obtained and analysed by HRW shows widespread burnings in Rohingya villages.The Rohingya, having suffered decades of state repression, are one of the poorest and most marginalised ethnic groups in the Buddhist-majority country.Authored by Jessica Evans, the HRW article mentioned that violence against Rohingya risks the country’s development.It recalled that in 2012, the WB downplayed the violence in Rakhine state as “localised instances of communal violence”.But, according to the HRW, since 2015, following criticism, it recognised that Burma’s government has been fuelling institutionalised discrimination against the Rohingya.“Now it needs to go even further,” the article added.The HRW recommended that the WB chief should highlight how this attack on the Rohingya population runs roughshod over the government’s commitments to advance social and economic development, putting the bank’s investments at risk and undermining its twin goals of eliminating extreme poverty and boosting shared prosperity.“The bank should also publicly offer to assist implementing the recommendations of the Advisory Commission on Rakhine State, led by former UN secretary-general Kofi Annan,” the article said.“Ironically, the bank’s silence on the Rohingya is happening as the World Bank and the UN prepare to launch their flagship report on development and the prevention of violent conflict.”The article said Jim Yong Kim has emphasised how institutionalised discrimination is bad for people, societies, and economies.“His integration of non-discrimination into the bank’s work can be his legacy for the institution – but only if he tackles the most serious abuses as they arise. He should start by speaking out against the horrifying situation unfolding in Burma.”last_img read more

Cell Phone Providers Gear Up For Super Bowl In Houston

first_img To embed this piece of audio in your site, please use this code: 00:00 /01:07 – / 4You may have had that experience: You’re at an event with thousands of people and want to tweet or snapchat that selfie proving you’re there.But, everybody else is doing the same, overwhelming the network.To beef up capacity, some network providers – including Sprint, Verizon and AT&T – are adding temporary cell towers at select locations near Super Bowl-related events.One of AT&T’s six truck-mounted towers is near Midtown Park, where ESPN will broadcast from.“We worked with the NFL and the (Super Bowl) host committee to find areas that they’re going to be an issue – where they’re going to hold an event and they’re expecting so many people there, then we have to increase our capacity,” said Frank Jackowski, area manager for AT&T.While the cell towers are temporary, some of the improvements to cell phone reception in Houston will be permanent.“All the work that we’ve done at the Reliant, or NRG (Stadium), will stay there,” Jackowski said. “Then everything that we’ve done at a couple of the host hotels.”AT&T spent $40 million on the upgrades, $35 million of which was for permanent improvements.We also reached out to T-Mobile to learn if that company is upgrading its network during the Super Bowl but did not hear back by deadline. Share Listen Xlast_img read more

New testing method suggests baby Anzick1 was same age as surrounding Clovis

first_img This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. New dating of Neanderthal remains from Vindija Cave finds them older than thought Artifacts from the Anzick site. Credit: Texas A&M University © 2018 Phys.org Journal information: Proceedings of the National Academy of Sciences The Anzick site in Montana. The white post signals where the burial was found. Credit: PNAS Lorena Becerra-Valdivia at the Oxford Radiocarbon Accelerator Unit (ORAU), University of Oxford, working on the equipment (HPLC) that was used to extract hydroxyproline from the Anzick site bone samples. Credit: Eileen Jacob (University of Oxford, Oxford). Explore furthercenter_img More information: Lorena Becerra-Valdivia et al. Reassessing the chronology of the archaeological site of Anzick, Proceedings of the National Academy of Sciences (2018). DOI: 10.1073/pnas.1803624115AbstractFound in 1968, the archaeological site of Anzick, Montana, contains the only known Clovis burial. Here, the partial remains of a male infant, Anzick-1, were found in association with a Clovis assemblage of over 100 lithic and osseous artifacts—all red-stained with ochre. The incomplete, unstained cranium of an unassociated, geologically younger individual, Anzick-2, was also recovered. Previous chronometric work has shown an age difference between Anzick-1 and the Clovis assemblage (represented by dates from two antler rod samples). This discrepancy has led to much speculation, with some discounting Anzick-1 as Clovis. To resolve this issue, we present the results of a comprehensive radiocarbon dating program that utilized different pretreatment methods on osseous material from the site. Through this comparative approach, we obtained a robust chronometric dataset that suggests that Anzick-1 is temporally coeval with the dated antler rods. This implies that the individual is indeed temporally associated with the Clovis assemblage. Artifacts from the Anzick site. Credit: Texas A&M University In 1968, construction workers came upon the remains of an infant skeleton. Those remains became known as Anzick-1 and were believed to represent a member of the Clovis people. The Clovis people are believed to have been the first widespread group of people living in North America. Prior research has suggested they lived approximately 13,000 to 12,600 years ago. Their name comes from the distinctive Clovis-style projectiles they created.In the years after Anzick-1 was found, teams of researchers studying the remains found mixed results when testing for age. Some showed the remains as very nearly the same age as nearby Clovis artifacts, while others found the remains to be thousands of years more recent. In this new effort, the researchers sought to settle the matter once and for all using new and improved dating techniques.The new techniques involved using pretreatments of collagen found in the remains to factor out decontamination and for extracting a single amino acid for radiocarbon dating. The researchers report that all of their tests showed that antlers found near the burial site and the skull of a second specimen (Anzick-2) were roughly the same age—which was approximately the same as prior testing had shown. But some of the testing showed the remains of Anzick-1 to be approximately 1000 years younger. Another test the team performed, though, called HYP extraction, showed the infant remains to be approximately the same age as the antlers and Anzick-2. The differing results from the other tests, the researchers suggest, were likely due to contamination issues. They contend that because HYP is the more precise measurement technique, their results show that Anzick-1 is approximately the same age as the other artifacts. And this, they claim, suggests that the debate about the age of the remains should be considered resolved. A team of researchers from the University of Oxford, Texas A&M University and Stafford Research LLC has found evidence bolstering the theory that the skeletal remains of an infant unearthed in Montana are those of the only known Clovis burial. In their paper published in Proceedings of the National Academy of Sciences, the group describes their testing methods and what they found. Citation: New testing method suggests baby Anzick-1 was same age as surrounding Clovis artifacts (2018, June 19) retrieved 18 August 2019 from https://phys.org/news/2018-06-method-baby-anzick-age-clovis.html Lorena Becerra-Valdivia at the Oxford Radiocarbon Accelerator Unit (ORAU), University of Oxford, working on the equipment (HPLC) that was used to extract hydroxyproline from the Anzick site bone samples. Credit: Eileen Jacob (University of Oxford, Oxford).last_img read more

AAI holds cultural evening to celebrate 24th Annual Day

first_imgAirports Authority of India (AAI), the mainstay of Civil Aviation in the country, celebrated its 24th Annual Day on April 1, at Siri Fort Auditorium, New Delhi with full grandeur. The celebration kick-started with Ganesh Vandana by Zenith Dance Group followed by many other wonderful performances. After this, the stage was opened for musical extravaganza by Salim Sulaiman Merchant and band. Popular music composer duo performed their famous compositions which regaled the audience present. Also Read – Add new books to your shelfOn the eve of 24th Annual Day, various awards were given away to AAI Airports and teams by Dr Guruprasad Mohapatra, Chairman, AAI. Four AAI airports – Sardar Vallabhbhai Patel International Airport, Ahmedabad; Biju Patnaik International Airport, Bhubaneswar; Chandigarh International Airport and Devi Ahilya Bai Holkar International Airport, Indore Airport were awarded Airport Service Quality Awards 2018. Customer Satisfaction Index awards were also presented to Swami Vivekananda International Airport, Raipur (First rank); Udaipur Airport (Second rank) and Trichy International Airport (Third rank). Also Read – Over 2 hours screen time daily will make your kids impulsiveApart from this, various other awards like Chairman Excellence Award and Sports Award were also presented on the occasion. The Engineering team was awarded for development of Civil Enclave at Prayagraj Airport in the record time of eleven months. GM(ATM) in-charge, Mumbai ATC and Team were also appreciated and awarded for carrying out excellent work during the recent crisis period. Swachh Bharat Awards were conferred to top two Airports each in three categories. Kolkata and Chennai in the first category; Chandigarh and Mangalore airport in the second; Vadodara and Mangalore in the third category. Recruitment Cell Team was awarded for carrying out excellent work during recruitment.last_img read more

SatPy 0100 python library for manipulating meteorological remote sensing data released

first_imgSatPy is a python library used for reading and manipulating meteorological remote sensing data and writing them to various image/data file formats. Last week, the team at Pytroll announced the release of SatPy 0.10.0. SatPy is responsible for making RGB composites directly from satellite instrument channel data or from higher level processing output. It also  makes data loading, manipulating, and analysis easy. Features of SatPy 0.10.0 This version comes with two luminance sharpening compositors, LuminanceSharpeninCompositor and SandwichCompositor. The LuminanceSharpeninCompositor replaces the luminance via RGB. The SandwichCompositor multiplies the RGB channels with the reflectance. SatPy 0.10.0 comes with check_satpy function for finding missing dependencies. This version also allows writers to create output directories in case, they don’t exist. In case of multiple matches, SatPy 0.10.0 helps in improving the handling of dependency loading. This version also supports the new olci l2 datasets used for olci l2 reader. Olci is used for ocean and land processing. Since yaml is the new format for area definitions in SatPy 0.10.0, areas.def has been replaced with areas.yaml In SatPy 0.10.0, filenames are used as strings by File handlers. This version also allows readers to accept pathlib.Path instances as filenames. With this version, it is easier to configure in-line composites. A README document has been added to the setup.py description. Resolved issues in SatPy 0.10.0 The issue with resampling a user-defined scene has been  resolved. Native resampler now works with DataArrays. It is now possible to review subclasses of BaseFileHander. Readthedocs builds are now working. Custom string formatter has been added in this version for lower/upper support. The inconsistent units of geostationary radiances have been resolved. Major Bug Fixes A discrete data type now gets preserved through resampling. Native resampling has been fixed. The slstr reader has been fixed for consistency. Masking in DayNightCompositor has been fixed. The problem with attributes not getting preserved while adding overlays or decorations has now been fixed. To know more about this news, check out the official release notes. Read Next Introducing ReX.js v1.0.0 a companion library for RegEx written in TypeScript Spotify releases Chartify, a new data visualization library in python for easier chart creation Google releases Magenta studio beta, an open source python machine learning library for music artistslast_img read more