4 Soda flop. Coca-Cola Co. Stranger Things celebrates the 1980s, and with season 3 out July 4, what better way to give a taste of the decade then to revisit the infamous tweak to Coca-Cola known as New Coke. The beverage company tweeted Tuesday that it’ll pop open a limited release of New Coke to promote the new season of Stranger Things on streaming service Netflix. This comes 34 years after the release of the failed drink. Tags Starting on May 23 at 5 p.m. ET, the Coca-Cola Co. will release a limited-supply run of New Coke in the company’s online store. A bundle of two cans of the recipe and a limited-edition and numbered Stranger Things/Coca-Cola and Coke Zero Sugar 8-oz. glass bottle will be available for purchase. Coke will also set up free vending machines filled with New Coke in select cities. Customers who purchase tickets to the World of Coca-Cola in Atlanta or who spend $19.85 or more at Coca-Cola Store Las Vegas on certain days during the week of June 3 will also have an opportunity to score cans of New Coke. Stranger Things creators The Duffer Brothers directed a new series trailer that doubles as a commercial for the drink and will be played in select movie theaters starting May 24. In a first-of-its-kind partnership with Netflix, we’re bringing back New Coke as an innovative way to reach “Stranger Things” fans. https://t.co/m7MEfX6E4i pic.twitter.com/GKvRLZnpDP— The Coca-Cola Co. (@CocaColaCo) May 21, 2019 Released in April 1985, New Coke was the Atlanta-based company’s attempt to regain market share that it was losing to other drinks. The new recipe didn’t make any fans, causing a huge backlash among drinkers of the original. It took just three months after the release for Coca-Cola to announce it would reintroduce the old drink that summer, dubbing it Coca-Cola Classic. Stranger Things season 3 is set during the summer of 1985. Originally published May 21, 9:09 a.m. PT.Update, May 22: Includes additional info on how to get New Coke. Share your voice Comments TV and Movies
Share Bebeto Matthews/APDrivers being distracted by their devices is a well-documented, rising cause of traffic crashes, but there is a growing number of pedestrians, too, who can become oblivious to traffic around them.It’s the oldest and most basic form of transportation — walking — and more people are doing more of it to get fit or stay healthy. But there’s new evidence today that even walking across the street is getting more dangerous.A report released by the Governors Highway Safety Association shows that the number of pedestrians killed in traffic jumped 11 percent last year, to nearly 6,000. That’s the biggest single-year increase in pedestrian fatalities ever, and the highest number in more than two decades.“It is alarming,” says GHSA executive director Jonathan Adkins, “and it’s counterintuitive.”“There’s been an assumption that, because of increased safety of vehicles as we move toward semi-autonomous vehicles, that traffic deaths were going to go down,” Adkins says. “We’re seeing just the opposite, unfortunately, with a particular spike as it relates to pedestrians and cyclists.”Last month the National Safety Council reported that traffic deaths overall went up 6 percent nationwide in 2016.Maureen Vogel, spokeswoman for the council, says it stands to reason that pedestrian fatalities would rise as part of that trend, but she and other safety experts did not expect the rise in pedestrian deaths to so significantly outpace other traffic-related fatalities.“A perfect storm” of factors spurred the increase, Vogel says: A stronger economy and low gas prices have put more cars on the road and have people driving more often, “but that is really only part of the story … so something else is at play here.”One possibility can be seen during rush hour in downtown Chicago just by looking at both the drivers of the dozens of vehicles inching through traffic and the scores of pedestrians crossing the busy intersections. One thing many have in common is that their eyes are down, staring at their phones.“We are crazy distracted,” says Melody Geraci, deputy executive director of the Active Transportation Alliance, a Chicago group advocating for better walking, cycling and public transportation options. “After speeding and the failure to yield, distractions are the number three cause [of pedestrian fatalities], particularly by electronic devices.”Drivers being distracted by their devices is a well-documented, rising cause of traffic crashes, but there is a growing number of pedestrians, too, who can become oblivious to traffic around them.“We have noticed over the years increases in the number of injuries related to distracted walking — pedestrians being distracted by cell phones and then injuring themselves because of that distraction,” says Vogel, referring to National Safety Council data. “So it’s entirely possible that is at play, not just on our roadways but on our sidewalks.”But a bigger problem remains vehicle speeds.“Speed is a killer for sure,” says Geraci. “If a pedestrian is struck at 20 miles an hour, they have a 10 percent chance of dying. If they are struck at 40 miles an hour, they have an 80 percent chance of dying.”New York City lowered its speed limit on most streets to 25 mph a couple of years ago to help protect pedestrians; other cities are considering slowing speeds, too.And researchers are looking through the data to see if they can come up with other ways to make streets safer for those crossing on foot. According to the GHSA report, 74 percent of pedestrian fatalities happen at night, and 72 percent of those killed were not crossing at intersections.Another significant factor is alcohol.The GHSA report indicated that 15 percent of pedestrians killed each year are hit by a drunk driver, while 34 percent of pedestrians killed are legally drunk themselves. That’s right: one-third of pedestrians killed in traffic had blood-alcohol (BAC) levels above the .08 threshold for drunk driving.“We’ve done a good job in highway safety in telling people that when you go out to the bar and you’re drunk, don’t get behind the wheel,” says Adkins. “But you should really be careful about walking, particularly if you’re walking at night, and you’re walking a distance. You’re not gonna have good judgment, a car’s not gonna see you … [so] don’t walk home at night when you’re hammered.”He and other safety advocates say lower speed limits, better road designs, and more sidewalks can help reduce the fatalities.So can new vehicle technologies that alert drivers to the presence of pedestrians — but many drivers don’t understand it, don’t know how to use it and thus disable the technology.“It’s not as if there aren’t solutions out there,” says Adkins. “We know what needs to be done, it’s just having the will to do it.”Copyright 2017 NPR. To see more, visit http://www.npr.org/.
While you’re reading this article, more than $70,000 in business merchandise will be purchased on eBay–everything from fax machines to construction equipment to display cases. Rebecca Shapiro, 43, owner of the arts and crafts store Pig and Panda in Portland, Oregon, has been able to leverage the power of buying on eBay to quickly grow her $85,000-plus-a-year online business. “[Reducing] our startup costs by purchasing most of our equipment on eBay allowed us to use our money for additional employees and inventory instead,” she says.Danny Leffel, manager of eBay Business, couldn’t agree more. “Buying on eBay levels the playing field for smaller businesses,” Leffel says. “They can reach outside their local area in seeking deals without having to buy in volume.” Ready to buy? Go to www.ebaybusiness.com/catalog to register your business on eBay, which will allow you to start buying on eBay immediately. You will also receive an eBay User’s Guide and free customized business consulting. The Business & Industrial discussion boards will also be of great help. The discussion board includes up-to-the-minute information from eBay and advanced notification of free business workshops.Remember, you can also sell those unused assets lying around your business. Go to http://pages.ebay.com/sellercentral/resources.html to learn more about turning those assets into cash.Janelle Elms, eBay University instructor and dean of Online Business at LA College International, is creator of the eBay Stores Video Series. Contact her at www.janelleelms.com/ebay. 2 min read Growing a business sometimes requires thinking outside the box. April 1, 2007 Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Opinions expressed by Entrepreneur contributors are their own. Register Now »