At the World Economic Forum in Davos, Switzerland last week, (RED) – the AIDS organization founded by Bono and Bobby Shriver – marked ten years since its 2006 inception at the same location.Founded to create a sustainable flow of private sector money for the Global Fund to Fight AIDS, Tuberculosis and Malaria, and heat around the AIDS issue, (RED)‘s partners, special events and many extraordinary collaborators have generated $350 million for the AIDS fight since 2006. To mark the anniversary and doubling (RED)’s impact, The Bill and Melinda Gates Foundation announced that it will match every dollar generated by (RED) for the Global Fund in 2016, up to $50 million.With UNAIDS data showing that mother-to-child transmission of HIV could be effectively ended as early as 2020, América Móvil, Apple, Bank of America, Belvedere, GAP, SAP, Starbucks and The Coca-Cola Company have renewed their partnerships with (RED) in support of reaching this goal, with NetJets, Salesforce and Tradeshift also announcing new partnerships with (RED) to fight AIDS.As the world reaches a critical point in the fight, the impact of (RED) partner money has never been clearer. The $350 million raised by (RED) has impacted the lives of 60 million people with prevention, treatment, counseling, HIV testing and care services. Life-saving ARV medication now costs as little as 30 cents a day in sub-Saharan Africa; it not only saves the lives of mothers living with HIV, but also prevents transmission of the virus to their unborn babies. By getting the medicine to those who need it most, an AIDS-Free Generation can become a reality in as few as five years.“The $350 million (RED) has raised is important — particularly to the people who are alive because of it — but (RED) isn’t just about cold cash, it’s about political heat,” said Bono, cofounder of (RED). “When Bobby Shriver and I started (RED), people said we were mad. We were mad, we were outraged that where you lived would decide whether you lived – and that’s exactly what was happening with the AIDS crisis. But this isn’t a last decade fight, it’s the next decade where we really need to show up and see this off. I’m really touched that in this next year what we raise will be matched by the Gates Foundation. Let’s make sure we get to $100 million.”“Over the past decade, (RED) has enrolled millions of people and dozens of brands in the global fight against AIDS,” said Bill Gates, co-chair of the Bill & Melinda Gates Foundation. “Today’s match will provide the Global Fund with up to $100 million to help save 60,000 lives, prevent 2.3 million new infections and generate more than $2 billion in economic gains for developing countries. That’s an amazing return on investment.”
Harnessing the full range of its platforms and channels, Time Out built an intricate campaign for its Bar Awards sponsor, spanning seven cities.The third annual Bar Awards, presented through a paid partnership with William Grant & Sons, makers of Hendrick’s Gin and Glenfiddich Whisky, provides the distillers with a multi-channel, 10-week-long, B2B campaign, in order to produce the seven-city-spanning awards across the company’s many platforms and through live events for bar professionals and the brand’s audience.The North American Bar Awards, taking place in New York City, Miami, Philadelphia, Chicago, Austin, Los Angeles and San Fransisco, were launched to “help position the brand as an authority and key partner in each city’s bar scene amongst owners, local experts, bartenders,” according to Christine Petersen, CEO of Time Out Digital. According to Petersen, its partners wanted to take advantage of the sponsorship opportunity again after the successes it saw with the Bar Awards last year. Both Time Out and William Grant & Sons looked at factors like making industry connections, attendance of live events—including gaging the energy and camaraderie of attendees—media coverage, and social media coverage, to measure their successes compared to the previous year’s engagement. Time Out confirmed that all of their goals in these categories were met or exceeded last year and have been hit or exceeded so far this year. The campaign is rooted in digital, video, social, CRM, print and live events in each city, and relies on the sponsor’s active involvement in each of these areas, though the planning and prep of the campaign is turn-key for the distillers and is the collective responsibility for Time Out’s various teams.Petersen says that the planning process began six weeks before the first event and focused on integrating digital platforms—areas where the Time Out audience is notably engaged—including on social media and in video.“William Grant & Sons will be receiving five pieces of custom video content, produced in-house by the Time Out Creative Solutions team,” says Petersen. The content ranges from celebrating the winning Bars of the Year to featuring different bartenders who answer questions about their profession or their bars’ signature cocktails, all highlighting the spirits from the sponsor’s distillery.Outside of digital promotion, the key element of the campaign is the live events which tie in the sponsor by connecting them with the local bar communities and professionals across the various cities. “William Grant & Sons looks to put their brand in hand via event product sampling, showcasing their premium liquor portfolio to new potential clients, and rewarding their top accounts for their business,” says Petersen.William Grant & Sons’s campaign involved the company’s direct participation in each of the cities’ live events as well, including the exclusive use of the distiller’s liquor at each of the events and sponsoring two of the awards, Bar of the Year and Best Legacy Bar, at each event.Charlotte Voisey, William Grant & Sons’s director of brand advocacy, is working alongside the portfolio’s team of Ambassadors to curate signature cocktails for each city, and Petersen says that they “also joined the judging panels together with the Time Out editorial team and other bar industry experts.”One difference at each live event is that William Grant & Sons selects a “hero brand”—a specially curated liquor for the city based off of customer insights and local preferences—which Petersen says allows for the brand’s whole portfolio of drinks to get in the spotlight throughout the campaign. The campaign is also leveraging customer relationship management through the use of email newsletters post-events in each city. “William Grant & Sons is being included as a partner in these emails and it is a great way to inform the experience-hungry, Time Out audience to get out and enjoy the best the bar world has to offer right now,” she says.Since this is the second year with William Grant & Sons’s involvement, Petersen says there were a few event calibrations that were made for this year’s Bar Awards, including scaling back on the amount of food provided at the events. “We were able to scale back to light bites and reallocate the budget to other elements that made more of an impact to our guests and the campaign, such as more prestigious awards. Rather than framed certificates, the winners now receive a tangible crystal award that can be displayed on the bar or on-site more prominently,” she says. The awards also feature Time Out’s and William Grant & Sons’s branding.In order to achieve a fluid campaign across the seven cities, the various departments in the Time Out organization that are involved in building the campaign had to overcome the challenges of being spread out across several time zones, while also ensuring that the sponsor and everyone across the Bar Awards are aware of timelines and the different elements.“We have one dedicated project manager from each core pillar that is responsible for all Bar Awards deliverables in their area of business,” says Petersen. “They ensure that all internal and external deliverables are met and that the clients are happy with the end result.”So far, the campaign and the Bar Awards has been successful for both parties, and Petersen says that the live awards that have already occured have had excellent turnout from professionals and consumers. “We have been able to bolster invaluable connections with industry leaders across the country, while also achieving both the quantitative and qualitative goals of this campaign.”As the sponsors, William Grant & Sons’s director of brand advocacy Charlotte Voisey, says the distillers are excited by “the results coming together across all facets of the partnership, from the media coverage and social sharing to the energy and camaraderie generated through the live events.”
“When we announced Withings Move in January, we received overwhelmingly positive feedback from consumers excited to have an activity tracker option that allows them to express themselves and showcase their personal style,” said Eric Carreel, Withings’ president, in a release. “We are thrilled to start shipping the watch that brings this combination of fashion and technology to a new level and soon offering even more design and customization options to our customers.”The watch is water-resistant to 50 meters, measures steps and sleep, and has a battery life of up to 18 months. The customization isn’t available for the $130 electrocardiogram (ECG or EKG) version of the watch, since that isn’t out yet. It’s likely to launch in a range of colors, then add custom options later, the spokesperson said.Withings returned to the ownership of co-founder Carreel last May, following Nokia’s decision to sell off the company.First published April 2 at 5:48 a.m. PT.Updated April 3 at 5:25 a.m. PT: Adds details about US shipping. 1:10 Wearable Tech 0 Now playing: Watch this: Share your voice Withings is letting Europeans customize their Move watches. Withings Withings has added a bunch of customization options for its Move fitness watch, but only on its European store for now.The watch, which the company revealed at CES in January, is available in five standard colors — black and yellow gold, white and coral, white and sea blue, black and mint, and white with black and mint — for $70 and started shipping in the US on Wednesday.European buyers can pay a little more to tweak the dial, case, strap and second hand color to their liking, and they can check out how it’ll look on the local versions of Withings’ site. In the UK, the price jumps from £60 ($78) to £70 ($91) for the custom style.The option will come to the US later this year, the French health technology company said in an emailed statement. Post a comment Tags Withings adds ECG to its newest watches and blood pressure…
Phones Culture Post a comment Happy #EarthDay everyone! What a beautiful world we live in. Let’s all embrace our shared responsibility to each other to take care of our one and only planet Earth. Photos #shotoniPhone by @EstherHavens, Sarah Norvell, Jason Barnes and @VincentRiemer. pic.twitter.com/E3chOkkeEl— Tim Cook (@tim_cook) April 22, 2019 Apple 0 reading • Apple promotes mangrove conservation efforts on Earth Day Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Aug 31 • Your phone screen is gross. Here’s how to clean it See All • Aug 31 • Best places to sell your used electronics in 2019 Aug 31 • iPhone 11, Apple Watch 5 and more: The final rumors Apple’s report comes a week after the company announced an expansion of its recycling programs. The company said that it was quadrupling the number of locations US customers can send their iPhone to be disassembled by Daisy, its recycling robot. First introduced in 2018, Daisy disassembles old iPhones to make it easier to reuse and recycle their parts. Read more: Go greener with these cool eco-friendly products Share your voice Tags An image of the mangrove forest in Cispatá Bay, Colombia. Balazs Gardi/Apple To celebrate Earth Day today and promote its own conversation efforts, Apple has posted an in-depth account of its partnership with Conservation International to support a 27,000-acre mangrove forest in Colombia. The company says the forest will eventually sequester 1 million metric tons of CO2. Conservation International says that coastal ecosystems, when damaged, emit their carbon reserves into the atmosphere. The organization estimates that the mangrove forest and other damaged ecosystems could release as much as 1 billion metric tons of CO2 annually — equivalent to the total annual emissions from cars, buses, aircraft and boats in the US in 2017.As part of the company’s Earth Day promotional efforts, Apple CEO Tim Cook tweeted out a number of photos and encouragements: Green tech Apple
New Delhi, Sep 20 (ANI): The tapering trends in Indian economy urgently demands deepening of economic reforms so as to stabilise the dwindling economy of the country. India___s Finance Secretary Arvind Mayaram stated this while interacting with the mediapersons in New Delhi. Earlier on Wednesday (September 18) the US Federal Reserve announced that it will continue with its monthly $85 billion bond buying programme and wait for more evidence of growth recovery. He also assured that the Indian government is working for the growth recovery and normalisation of the Indian currency.
Uday Kotak, Managing Director of Kotak Mahindra Bank poses for a picture at the company’s corporate office in Mumbai January 15, 2015.Reuters fileKotak Mahindra Bank (Kotak) on Wednesday announced the launch of ‘811’, India’s unique full-service digital banking ecosystem on mobile that will drive the bank’s organic growth agenda. It has been designed around the idea of simplicity and ease of use. 811 offers a zero balance savings account with zero charges for all digital transactions, where customers can earn up to 6% p.a. on their savings account balances. With 811, Kotak Mahindra Bank will accelerate and deliver on its organic growth strategy.811 offers a completely digital and paperless account opening experience across nearly 700 locations in India. It can be opened anywhere, anytime, within 5 minutes, using Kotak’s mobile banking app – the top rated banking app in India. Kotak is the first bank in India to integrate the newly introduced Aadhaar-based OTP authentication process for account opening on mobile. Only Aadhaar and PAN numbers are required to open and operate 811.Uday Kotak, Executive Vice Chairman & Managing Director, Kotak Mahindra Bank, said, “An investment of Rs 1,00,000 made in Kotak Group in November 1985, is worth around Rs 1,400 crore today – a compounded growth rate of 40% over the past 32 years. We have always believed in value creation for our stakeholders. In pursuit of this, we have implemented multiple strategies – both organic and inorganic – thereby establishing our presence across the entire gamut of financial services.””The merger of erstwhile ING Vysya Bank with Kotak Mahindra Bank, effective April 1, 2015, doubled our geographic spread, taking us to India’s Kona Kona. Now, with 811, we embark on a bold organic growth journey. We aim to double our customer base in 18 months. 8/11 changed India. 811 aims to take our Prime Minister’s vision forward”, said Kotak.With 811, anyone can now download Kotak Mahindra Bank on their mobile. It offers access to over 100 features on mobile including completing financial transactions, managing investments, fund transfer, and is an ideal lifestyle app for e-commerce on Flipkart, PVR, Goibibo, etc.811 is fully integrated with Bharat QR Code, India’s new digital payment system, developed by the Government of India.The app is also Unified Payment Interface (UPI) enabled, for instantly sending and receiving money. Further, 811 customers will enjoy all digital transactions at zero cost, and get a free virtual debit card.Currently, 811 is available on Google Play Store, and it will soon be available on Apple’s App Store.
Image: Kyoto University The device is supposed to be especially handy for use in tight spaces; the intention is to help users of electric wheelchairs maneuver their movements with greater freedom than they have in the past. What is not such good news is that the vehicle on display cost $36,300 to produce, The research lead, Masaharu Komori, an associate professor of mechanical engineering at Kyoto University, is well aware of the price shortcoming and plans to continue work on the chair to bring costs down, and make the chair lighter and more compact. The eventual target price is $12,000. Komori and team hope to commercialize the Permoveh in three to five years.This Permoveh “rollout” comes at a time when Japan is showing much interest in bringing on improved assistive technology, from robots to motorized chairs, that can help the elderly. Among the innovations reported have been a bed that changes into an electric wheelchair and a robot that can wash hair.Whether or not this omnidirectional vehicle can eventually be a popular wheelchair of choice (the top speed is 3.7 mph) for the elderly remains to be seen, but it is being suggested that the Permoveh wheel technology could be adapted for use in conveyor equipment in factories and warehouses. One site notes the wheel technology is like that seen in Honda’s “U3-X” which also enables the rider to move backwards, forwards, and side to side using an omnidirectional wheel. Honda’s description about how the wheel structure enables movement in all directions is that “multiple small-diameter motor-controlled wheels are connected in-line to form one large-diameter wheel. Rotating the large-diameter wheel moves the U3-X forward and backward, while rotating the small-diameter wheels moves it side-to-side. Combining these movements causes the U3-X to move diagonally.” This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. The driver uses a hand control that can turn the chair in the desired direction. The driver just needs to tip the lever in the direction he or she wants to move. The wheels alone move if the driver wants to go backwards or forwards. The rollers move if the driver wants to go sideways. Both wheels and rollers move if the driver wants to go diagonally. Japan’s Honda unveils futuristic unicyle (w/ Video) Explore further (PhysOrg.com) — A mechanical engineering professor has taken the wraps off his vehicle that is designed to become a next-generation wheelchair. As its formal name suggests, this is the Personal Mobile Vehicle, or Permoveh for short. Rolling it around at his lab in Kyoto, Japan, earlier this month, the professor carried out the demo before an audience of observers and photographers. They watched him ride the device, with its clever wheel-within-wheel system, which allowed the vehicle to move in any direction. The Permoveh has four same-sized wheels with 32 rollers each. They rotate in a perpendicular direction to the rim. The rollers sit inside the main wheels, allowing the vehicle to move in more directions than just back and forth. More information: www.kyoto-u.ac.jp/ja/news_data … s6/2011/120322_1.htm (in Japanese) Citation: Kyoto prof rolls out omnidirectional wheelchair (2012, March 27) retrieved 18 August 2019 from https://phys.org/news/2012-03-kyoto-prof-omnidirectional-wheelchair.html © 2012 PhysOrg.com
In an ironic twist, physicists have shown that the very property that can be used to show that quantum computing devices can solve some problems that classical computers cannot also makes it impossible to efficiently certify that this “quantum supremacy” has indeed been achieved, for a wide variety of schemes. In quantum computing, the issue of certification is crucial for formally verifying the superior computing power of quantum devices. More information: Dominik Hangleiter, Martin Kliesch, Jens Eisert, and Christian Gogolin. “Sample Complexity of Device-Independently Certified ‘Quantum Supremacy.'” Physical Review Letters. DOI: 10.1103/PhysRevLett.122.210502Also at arXiv:1812.01023 [quant-ph] This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Citation: Quantum supremacy and its efficient certification difficult to achieve simultaneously (2019, June 5) retrieved 18 August 2019 from https://phys.org/news/2019-06-quantum-supremacy-efficient-certification-difficult.html Boson sampling with photons found to produce useful output in spite of photon leaks for quantum supremacy Explore further © 2019 Science X Network The team from Germany, Dominik Hangleiter, Martin Kliesch, Jens Eisert, and Christian Gogolin, has published a paper on their work on quantum supremacy certification in a recent issue of Physical Review Letters.”We rigorously prove an intuition that many in the field shared, namely, that certifying random sampling schemes proposed for a quantum supremacy demonstration requires exponentially many samples,” Hangleiter, at the Free University of Berlin, told Phys.org. “One of the most intriguing findings of our work is that this is due to the very property that allows to prove approximate sampling hardness in the first place, namely, the flatness of the sampled distributions. Our work also points towards a potential way out of this dilemma: interactive or quantum certification protocols.”The term “quantum supremacy” refers to the possibility that quantum computing devices can solve some problems that are practically infeasible for classical computers to solve. One problem that is considered intractable for classical computers is random sampling from certain very flat distributions (in which all outcomes are nearly equally likely) over exponentially large datasets. Currently, no universal, fault-tolerant quantum computer is available to experiment with, but even the limited quantum devices that are available today are thought to be capable of performing the random sampling task. Intuitively, this is because quantum devices can prepare a state in the correct superposition of all elements of a set, while classical devices need to access the exponentially many probabilities one by one. One of the limitations of all physical devices (quantum or classical) is that they are only capable of approximate sampling. So in order to demonstrate quantum supremacy, researchers must show that a quantum device’s approximate sampling is close enough to ideal sampling so that it is still intractable for classical computers. All current proofs of this concept, which is called approximate sampling hardness, use small second moments. In the random sampling task, a distribution is randomly chosen. Essentially, small second moments mean that the randomly chosen distribution concentrates around the uniform distribution and is therefore very flat. In the new paper, the researchers show that small second moments also forbid efficient certification from the samples alone. That is, sampling distributions with small second moments cannot be certified with polynomially many samples, but instead require exponentially many samples. This makes certification inefficient and unrealistic to perform in a reasonable amount of time. The results hold for a variety of widely used sampling schemes, including boson sampling and universal random circuit sampling, among others. However, the results do not mean that efficient certification is necessarily impossible by any method. The researchers hope that, instead, the findings will motivate the development of alternative certification schemes, as well as proofs of approximate sampling hardness that apply to distributions with larger second moments. “Our work guides the way for where to look for feasible certification schemes,” Hangleiter said. “In particular, it often makes sense to use device-specific knowledge to leverage certification. One direction of research is to develop device-specific certification schemes both for quantum sampling schemes, but thinking further, also for more elaborate tasks that can be performed on quantum computers. “Quantum sampling schemes are very ‘clean’ quantum supremacy proposals in the sense that they allow for a complexity-theoretic hardness argument. At the same time, they do not have real applications (yet). A second direction of research is to develop schemes that are feasible on near-term devices and yet hard, which also solve a useful task, as well as to find applications for the known sampling schemes.” A test to certify quantum supremacy will accept a probability distribution if it is classically hard, and otherwise will reject it. Credit: Hangleiter et al. Journal information: Physical Review Letters