How to Get Out of the Traffic Ghetto

first_imgThe challenge for magazine publishers now, he says, is to take a step up out of the magazine site ghetto into competition with the real Internet players.Perhaps the biggest trend in publishers’ online playbooks these days is social networking—that is, building their own Facebook or MySpace communities within their urls. Fast Company announced in February the relaunch of its site with user profiles—representing a full-blown stab at social networking. “Our aim isn’t to create an impersonal business social network,” proclaimed Mansueto Digital president Ed Sussman, “but to greatly enhance the level of business conversation in the nation.”Also in February, Variety launched the Biz, for better or worse its attempt at a Facebook-style community. And Martha Stewart added social networking features to marthastewart.com last year.New ToolsWikis have clearly made an impression on magazine publishers—even if some admit they still have no idea what one is. Sports Illustrated launched an ambitious archival project, the SI Vault, opening up its 54-year archive to users for linking video, photos, statistics, and, of course, the obligatory Wiki-ing. SI executives hope all the cross-linking and search engine optimization inherent in the Vault will add 5 million monthly unique visitors to the 6 million it currently averages.Like SI, other publishers have stripped away the paid or subscriber walls surrounding their archives, and have seen a healthy bump in traffic for their efforts. The Atlantic opened its archive to non-subscribers in January, and has seen a 15 percent increase in page views. Newsweek opened its archive last fall. The New York Times made headlines in September when it ended its premium archive subscription program, TimesSelect, and opened up most of its archive to the public. According to the Times, search traffic to archive pages has more than doubled since doing so.Donahue points out that other sites have eschewed the traditional—and complex—navigation in favor of a stripped-down, reverse-chronological, bloggy approach. Popular Science, ReadyMade and a slew of other sites have made such a transition in recent years. Other magazines, like Complex and the Fader, have abandoned the traditional magazine Web site altogether, replacing it with a single blog.Other magazines have gone with a simpler—decidedly less sexy—approach. Publishers in the food category, for instance, have retrenched to build out their recipe sections—what Donahue calls “a proven strategy built on the original user generated content play”—and it’s paid off. Reader’s Digest’s AllRecipes.com gets 30 times the page views of rd.com. BHG.com is also above 100 million page views, while Epicurious and MarthaStewart.com lean on recipe content to drive top tier traffic. As most publishers know, there always seems to be a precipitous amount of bad news hanging over the magazine industry (newsstand and advertising numbers down, paper prices up). Yet, if trade magazine box scores are to be believed, online traffic for all magazines—both consumer and b-to-b—continues to grow.But, like all industry trends, the numbers tend to be skewed by the rarified air of magazines above, say, 10 million monthly page views. Indeed, unless you have photos of Lindsay Lohan as Marilyn Monroe, chances are your traffic is sitting somewhere far below that figure—in, for lack of a better term, the “traffic ghetto.”“‘Every magazine tells me great things about their Web strategy,’” wrote Discover Media CEO Henry Donahue, quoting a reporter with whom he was eating lunch, in a recent post on FOLIOmag.com. “‘Then I go back to check their Nielsen traffic and they’re too small to be measured.’”Magazine sites “have grown in the past few years by executing against the basics-unique online content updated multiple times per day, blogs, photo galleries, video, podcasts, user-generated content,” Donahue, a former CFO of Primedia’s Lifestyles Magazine Group, continues. “At this point, though, those features are just the price of admission.” Traffic-Driving TrendsSocial Networking.Fast Company is making a notable attempt to supercharge its user profiles into a full-blown social networking site. Though not a consumer site, Variety is also trying its hand at being Facebook-ish.Blogification.Several sites are jettisoning old-fashioned magazine navigation in favor of a stripped-down blog approach. Check out PopSci.com and ReadyMade. Recipes.Not as sexy as social networking or blogs, but a proven strategy built on the original user generated content play. Reader’s Digest’s AllRecipes.com gets 30 times the page views of rd.com. BHG.com is also above 100 million page views. Epicurious and MarthaStewart.com are also in the topmost tier of magazine sites.SOURCE: Henry Donahue, FOLIOmag.comlast_img read more

FW Buys The Martha Pullen Company

first_imgF+W Media has morphed a joint venture with Hoffman Media into a full-on acquisition, buying Hoffman’s Martha Pullen Company, which serves the sewing and craft markets. Key to the deal was Martha Pullen’s e-commerce and fulfillment operations.Transaction terms were not released, and while F+W certainly expands its footprint in the sewing market—the company serves a variety of enthusiast verticals—the deal gives F+W direct ownership of hard-good inventory and fulfillment. Up to now, F+W had been facilitating inventory and fulfillment through third-party partnerships.”Hard goods are defined as things like patterns, wool, fabrics, buttons and beads,” F+W CEO David Nussbaum tells FOLIO:. “We had only limited experience with these hard goods before, but we’re now moving a little more aggressively into that type of distribution.” F+W counts e-commerce as a major revenue stream, the company has made a concerted effort to move away from a reliance on advertising. At the recent Dealmakers Summit, hosted by media bankers DeSilva + Phillips, Nussbaum said, “Three years ago I put a call out to the team to become the Amazon of passion markets.”Nussbaum says e-commerce-related revenues jumped 75 percent in 2011 and expects similar growth in 2012. The relationship between Hoffman and F+W goes back to May 2011 when the two companies partnered in a joint e-commerce venture creating a Martha Pullen online store. According to the companies, year over year sales grew more than 40 percent, and sales are now trending 25 percent over prior year sales. Since the partnership, store visits have increased 96 percent.Those metrics opened the door to discussions of an acquisition, one that Hoffman EVP and COO Eric Hoffman says will allow his company to focus on its core food and women’s lifestyle markets. Brands at Hoffman include Cooking With Paula Deen and Southern Lady.Sale proceeds, says Hoffman, will be used for share buybacks and to fund organic growth plans. Also included in the deal are Sew Beautiful magazine, 10 consumer and trade events, relate websites, DVDs, books, sewing pattern subscription programs and the “Martha’s Sewing Room” TV show.last_img read more

Time Out Crafts Bespoke Multiplatform Sponsorship Campaign Behind Annual Bar Awards

first_imgHarnessing the full range of its platforms and channels, Time Out built an intricate campaign for its Bar Awards sponsor, spanning seven cities.The third annual Bar Awards, presented through a paid partnership with William Grant & Sons, makers of Hendrick’s Gin and Glenfiddich Whisky, provides the distillers with a multi-channel, 10-week-long, B2B campaign, in order to produce the seven-city-spanning awards across the company’s many platforms and through live events for bar professionals and the brand’s audience.The North American Bar Awards, taking place in New York City, Miami, Philadelphia, Chicago, Austin, Los Angeles and San Fransisco, were launched to “help position the brand as an authority and key partner in each city’s bar scene amongst owners, local experts, bartenders,” according to Christine Petersen, CEO of Time Out Digital. According to Petersen, its partners wanted to take advantage of the sponsorship opportunity again after the successes it saw with the Bar Awards last year. Both Time Out and William Grant & Sons looked at factors like making industry connections, attendance of live events—including gaging the energy and camaraderie of attendees—media coverage, and social media coverage, to measure their successes compared to the previous year’s engagement. Time Out confirmed that all of their goals in these categories were met or exceeded last year and have been hit or exceeded so far this year.  The campaign is rooted in digital, video, social, CRM, print and live events in each city, and relies on the sponsor’s active involvement in each of these areas, though the planning and prep of the campaign is turn-key for the distillers and is the collective responsibility for Time Out’s various teams.Petersen says that the planning process began six weeks before the first event and focused on integrating digital platforms—areas where the Time Out audience is notably engaged—including on social media and in video.“William Grant & Sons will be receiving five pieces of custom video content, produced in-house by the Time Out Creative Solutions team,” says Petersen. The content ranges from celebrating the winning Bars of the Year to featuring different bartenders who answer questions about their profession or their bars’ signature cocktails, all highlighting the spirits from the sponsor’s distillery.Outside of digital promotion, the key element of the campaign is the live events which tie in the sponsor by connecting them with the local bar communities and professionals across the various cities. “William Grant & Sons looks to put their brand in hand via event product sampling, showcasing their premium liquor portfolio to new potential clients, and rewarding their top accounts for their business,” says Petersen.William Grant & Sons’s campaign involved the company’s direct participation in each of the cities’ live events as well, including the exclusive use of the distiller’s liquor at each of the events and sponsoring two of the awards, Bar of the Year and Best Legacy Bar, at each event.Charlotte Voisey, William Grant & Sons’s director of brand advocacy, is working alongside the portfolio’s team of Ambassadors to curate signature cocktails for each city, and Petersen says that they “also joined the judging panels together with the Time Out editorial team and other bar industry experts.”One difference at each live event is that William Grant & Sons selects a “hero brand”—a specially curated liquor for the city based off of customer insights and local preferences—which Petersen says allows for the brand’s whole portfolio of drinks to get in the spotlight throughout the campaign. The campaign is also leveraging customer relationship management through the use of email newsletters post-events in each city. “William Grant & Sons is being included as a partner in these emails and it is a great way to inform the experience-hungry, Time Out audience to get out and enjoy the best the bar world has to offer right now,” she says.Since this is the second year with William Grant & Sons’s involvement, Petersen says there were a few event calibrations that were made for this year’s Bar Awards, including scaling back on the amount of food provided at the events. “We were able to scale back to light bites and reallocate the budget to other elements that made more of an impact to our guests and the campaign, such as more prestigious awards. Rather than framed certificates, the winners now receive a tangible crystal award that can be displayed on the bar or on-site more prominently,” she says. The awards also feature Time Out’s and William Grant & Sons’s branding.In order to achieve a fluid campaign across the seven cities, the various departments in the Time Out organization that are involved in building the campaign had to overcome the challenges of being spread out across several time zones, while also ensuring that the sponsor and everyone across the Bar Awards are aware of timelines and the different elements.“We have one dedicated project manager from each core pillar that is responsible for all Bar Awards deliverables in their area of business,” says Petersen. “They ensure that all internal and external deliverables are met and that the clients are happy with the end result.”So far, the campaign and the Bar Awards has been successful for both parties, and Petersen says that the live awards that have already occured have had excellent turnout from professionals and consumers. “We have been able to bolster invaluable connections with industry leaders across the country, while also achieving both the quantitative and qualitative goals of this campaign.”As the sponsors, William Grant & Sons’s director of brand advocacy Charlotte Voisey, says the distillers are excited by “the results coming together across all facets of the partnership, from the media coverage and social sharing to the energy and camaraderie generated through the live events.”last_img read more

Lucifer will end but the devil could return for spinoff producer says

first_img Tags Fans responded with thanks to the cast and Netflix for the show’s run. Modrovich tweeted to one fan that a spinoff series or a movie isn’t off the table. Lauren German and Tom Ellis, the show’s leads, had posted on Instagram last month about the show’s fifth and final season. Later the stars tweeted their thanks to the fans for their support of the show. The show followed Lucifer Morningstar (played by Ellis), who deserted hell for Earth and opened a swanky nightclub called Lux in Los Angeles. Lucifer eventually starts solving crimes with LAPD homicide detective Chloe Dancer (played by German), who he harbors complicated feelings for. The show is loosely based on characters created by Neil Gaiman, Sam Kieth and Mike Dringenberg for the popular “Lucifer” comic series. Originally published July 1.Update, July 2: Adds fan reactions to Lucifer’s cancellation. 2:28 A message of love for our #Lucifans 🥰😈❤️ from me… @Henderson_Joe all the #Lucifer writers and our beautiful cast… @tomellis17 @LaurenGerman @LesleyAnnBrandt @RachaelEHarris @kevinmalejandro @dbwofficial @Aimee_Garcia and @ScarMestevez pic.twitter.com/8aXb6yfJ7c— Ildy Modrovich (@Ildymojo) June 26, 2019 What’s new to stream in June 2019 Lucifer is causing trouble in LA for possibly the last time.  Fox Lucifer, the devilish TV series that was pulled back from the brink of death by Netflix last June, will end after its fifth season. Ildy Modrovich, the show’s executive producer, confirmed the news on Twitter and urged fans to accept it. “We spoke to our partners at Netflix and Warner Bros. and you should know that tremendous care and consideration was put into making this decision,” Modrovich said last week in the tweet. Modrovich asked fans not to campaign for the show’s rescue, as they did last year after it was dropped by Fox.  0center_img Now playing: Watch this: Netflix TV and Movies Culture Home Entertainment Mobile Apps Mobile Share your voice Post a commentlast_img read more

LG Says No Plans For Next Google Nexus Device

first_imgIn spite of the overwhelming success of LG’s Nexus 4 smartphone, the company on Tuesday said it has no plans for the next generation Nexus device so far.A few hours after LG rolled out its much anticipated white Nexus 4 variant to the global market, Korean smartphone maker put the rumours of the next generation Nexus smartphone to rest. In a report published by Dutch website All About Phones, LG Mobile’s European Vice President Kim Wong said the company does not wish recreate the success of Nexus 4, making it clear that it does not have plans for its next collaboration.”There are currently no plans for a Nexus 5 made by us. We don’t need that kind of marketing exposure anymore. The Nexus 4 was a great success, even with the supply issues and we have a great relationship with Google. But we won’t make the Nexus 5,” revealed Kim Wong.The latest revelation from the smartphone maker came at a time when reports of Google-LG collaboration for the next Nexus device are doing the rounds.LG also confirmed that it will not be launching any smartphones featuring flexible displays this year, as the technology is still being developed.The report also quoted Wong as saying, “The tablet market is currently fairly segmented; nevertheless we continue to invest in it.” He mentioned that LG is prepping an Android tablet for the lucrative tablet market, but did not reveal its availability.last_img read more

Morning brief Emergency in Florida Rahul Gandhi attacks PM Modi ISL results

first_imgHere are some stories from International Business Times India to start your day with:1. Obama declares emergency in Florida as Hurricane Matthew arrives, having pummelled HaitiUS President Barack Obama has declared a state of emergency in the coastal state of Florida as Hurricane Matthew approaches its shores, having wreaked havoc in Haiti, where it has claimed hundreds of lives and caused huge damage to property. Read more…2. Rahul Gandhi says Narendra Modi hiding behind blood of soldiersFollowing the media flaying some members of the Opposition over their comments questioning the surgical strikes, internet and late night television news erupted with the news of Congress vice-president Rahul Gandhi on Thursday accusing Prime Minister Narendra Modi of indulging in political exploitation over the sacrifices of soldiers. Read more…3. This is what Pepsi and Coke have to say about study highlighting harmful toxins in PET bottlesLeading soft drink companies, including Pepsi and Coca Cola, have responded to claims that products in polyethylene terephthalate (PET) bottles contain harmful toxins. Read more…4. Mila Kunis and Ashton Kutcher to have a baby boyMila Kunis and Ashton Kutcher are expecting their second baby any day now and although the couple has been quiet about the sex of baby no. 2, they did finally reveal it. Read more…5. ISL 2016: Marcelinho steals the show as Delhi Dynamos defeat Chennaiyin FCDelhi Dynamos played some wonderful football to pick up three points in their first Indian Super League 2016 match as they defeated defending champions Chennaiyin FC 3-1 at Chennai’s Jawaharlal Nehru Stadium on Thursday. Marcelinho’s brace and Badara Badji’s headed goal proved to be enough as Dudu Omagbemi scored the solitary goal for the home team. Read more…last_img read more

Harris County Hiring Poll Workers For November 8th Election In Need For

first_img Houston Public Media’s Coverage of Election 2016Presiding election judges hire their Election Day staff, working largely from a list compiled from online applications. Hector de Leon is with the Harris County Clerk’s office. “We’re going to have approximately 5,845 people working on Election Day. We have 765 polling locations.”   There’s a particular need for bilingual poll workers. “We have 227 precincts that have 50 or more Vietnamese surname registered voters. We also have 118 precincts that have 50 or more Chinese surnames. We have 753 precincts that have 100 or more Spanish surname registered voters.”     The job pays just $9 an hour, but the county is looking for civic-minded people. “It’s a big responsibility. Imagine if we didn’t have people that actually stepped up and worked as election clerks, then we couldn’t hold an election!” The presiding judge for each precinct will arrange training. You can sign up to be a poll worker at HarrisVotes.org. X 00:00 /01:04 To embed this piece of audio in your site, please use this code: Listen Sharelast_img read more

Exploring the shades of Hungary

first_imgThe Hungarian Information and Cultural Centre brings an array of events to the month. You can encounter the rich array of wildlife and nature photography from the Bakony Mountains and Lake Balaton regions of Hungary, by a passionate photo artiste and forester József Mesterházi at the exhibition Glimpses of Hungarian Widlife. He captures the rare moments of animal and forest life in its own habitat, as well as the changes and the eternal secrets of nature. The exhibition features evocative animal portraits and spectacular wildlife images that are sure to engage visitors of all ages. The exhibition was inaugurated and highly appreciated by Raghu Rai, India’s ace photographer. Also Read – ‘Playing Jojo was emotionally exhausting’Next is a musical treat Music Without Boundaries by Capital City Minstrels on May 6. The evening’s repertoire will showcase a diverse range of music, bringing out the contrast and subtle shades and themes that run through different genres from sacred and gospel to Western and Indian classical compositions and a few popular pieces as well.The next highlight of the month is screening of the film Children of Glory on May 7. The movie commemorates Hungary’s Revolution of 1956 and the ‘Blood in the Water’ match. Taking place in Budapest and at the Melbourne Olympic Games in October and November of that year, the film takes viewers into the passion and sadness of one of the most dramatic popular revolts of the twentieth century. In the same year, Soviet tanks were violently suppressing the Revolution in Hungary, when the Hungarian water polo team was winning over Russia in the Olympic pool in Melbourne. This event is sometimes described as the bloodiest water polo match in history. While telling the story of 1956 in part through fictional lead characters, the film-makers simultaneously recreated many of the key public events of the Revolution, including the huge demonstrations and the street fights in the of Budapest. Also Read – Leslie doing new comedy special with NetflixNext is a sculpture exhibition titled Being a Child from May 10 -15. In this exhibition, Christine Margotin brings us back to childhood, a crucial period of life that ‘one should never completely leave’ as she likes to state. What can be learned from observing children? What can we -adults- gain in reconnecting somewhat with our childhood? The artist explores the dialectics between childhood and adulthood through 3 series of artworks sculptures of life-size children playing simple games, sculptures of children showing joyful or moving attitudes and 3D-canvases displaying messages about childhood. May 17 will screen the film Questioning Life and Beyond Through Films of Seema Kohli. Habiart presents selected eight experiential video performances, including Swayamsiddha – Myth, Mind and Movement; Parikrima and Unending Dance of Light- Raks E Shams. The artist would be resent for an interactive session with the audience.Starting from May 26 is the exhibition that features the best of the award winning paintings of the on-the-spot children’s painting competition hosted by HICC in February 2015. The theme of this year’s event is Hungarian folktales. It’ll be on till August 28.last_img read more