web traffic diary is a very useful tool for web analytics. I think both senior and senior website analysts, or just beginning of the site analysis enthusiasts. This tool should be used. And should continue to be used. The website traffic diary allows us to understand the reasons for the changes in traffic on each site, saving us a lot of time, making our analysis more valuable, and even making us look smarter. Let’s get down to business right now.
what is website traffic diary
web traffic diary, as its name suggests, is to record the changes in Web site traffic diary. When we were young, we kept diaries and recorded things that we did every day. The same is true of web traffic diaries, which we use to record changes in the daily traffic of the site. A friend might say that any web analytics tool now automatically records the traffic on the web. Does it need you to record it? Yes, because we don’t need to record the amount of traffic per day on the site. It’s the story that happens on the web. Here is the website traffic diary I’m using right now.
web traffic diary example
, this is a simple website traffic diary. In this diary, I divide the traffic into 7 sources. The time is expressed separately by diary and week, and I record the story behind the website traffic every day. And differentiate the story with different colors. It is simple and practical. Next, I will step by step on how to create your own web site, traffic diary, and record the use of web traffic. And eventually incorporate these into your web analytics report to make your report more valuable.
partition traffic sources
In the previous example of
, I divided the traffic of the site into 7 sources. This is entirely due to the need for recording and analysis. You can only divide traffic into three parts: direct, search and recommendation. You can also divide any recommendation source or keyword as a class of traffic sources and divide it into more parts. There is no single rule here. The only rule is that you pay more attention to which traffic, and which traffic has a greater impact on the site’s goals. Find these flows and rank them on the left side of the web traffic diary. The only caveat here is that you should be alone for the entire station out of a position change, as in the instance of web site.
two methods record time
in the example, I used two methods to mark the time, respectively, the week and the date. The reason for this is that we can more clearly identify the changes in web traffic in different time trends. For example: weekends and holidays. I think this should be the reason why many websites change in time dimension. Even if you don’t do any marketing or promotional activities. Traffic will automatically rise or fall on a given date. So, I >