Jingdong released an open letter Double 11 has become the whole retail industry Festival

Jingdong released an open letter: Double 11 has become the whole retail industry holiday

October 30th afternoon news today, Jingdong issued "to the national media partner of a letter" open letter pointed out: 11.11 of the retail industry has become one of the festival, but also the consumer online shopping carnival. An electricity supplier (Note: Alibaba) to legal means for holiday acts contrary to the spirit of the Internet open.

Jingdong said in the letter, the last two weeks, the country’s major television stations, radio stations, outdoor media, Internet media advertising business people are the same thing by a business enterprise through the promotion letter "notice" a letter to the media not to demand for other commercial enterprises issued "double cloth eleven" advertisement.

Jingdong said in an open letter, the business enterprise has consistently advocated opening up and ecology, is trying to this holiday in a "legal" way for themselves, even by the means of coercion to the media and the electricity supplier companies set up obstacles, it is contrary to the open spirit of the Internet, contrary to the principle of fair competition.

it is understood that the Alibaba group early in 2011 had achieved "double eleven" registered trademark (Registration Number: 1013647010136420), authorized by the Alibaba group, Tmall will "double eleven" trademark exclusive right, protected by law, any other person’s use of behavior is trademark infringement. (Shang Zi)

 

the following is the full text of the Jingdong open letter:

members of the national media partners:

the last two weeks, the country’s major television stations, radio stations, outdoor media, Internet media advertising business people are the same thing by a business enterprise pass to send a letter to the "notice" a letter, strongly worded appeal to the media not to publish promotional with "double eleven" advertisement for other business enterprise.

The

business enterprise claimed that the "double eleven" in recent years, the national brands and retailers to participate actively in the promotion point / Festival is the registered trademark, and to undertake joint liability "as an excuse to let us tremble with fear, of course, subsequent advertising cooperation has become the important condition for the communication. It is not easy to do media advertising! I believe this is your practice for more than and 10 years and even decades since the first encounter the wonders of life there, adventure.

11.11 (sorry, I do not know now can say "double eleven") has become a holiday in the retail industry, but also the consumer online shopping carnival. The enterprise has always advocated opening and ecology, is trying to this holiday in a "legal" way for themselves, even by the means of coercion to the media and the electricity supplier companies set up obstacles, it is contrary to the open spirit of the Internet, the principle of fair competition. This behavior by the name of the law, the practice of monopoly, in essence, the majority of consumers should be limited to enjoy the full

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