NetEase koala purchase layout cross border fresh take differentiation route

Spring Festival is approaching, the major cross-border electronic business platform to seize the last wave of Shopping Festival on the special purchases for the Spring Festival Carnival craze. In addition to imported food, health products, fresh products have become a strong selling point of cross-border electricity supplier launched. Previously, the NetEase has been exposed to force the koala sea purchase fresh category, through strict selection criteria and the quality of customer service quality of the main distribution, taking the difference of the road.


data show that in the first half of 2015, the country’s fresh electricity supplier transactions reached 32 billion yuan, the annual transaction size is exceeded $50 billion. Its annual growth rate, far more than the average growth rate of the electricity supplier industry, strong momentum of development. With the Spring Festival time, NetEase koala sea purchase flagship high-quality imported fresh, fresh market to compete.

at present, the new category of NetEase koala sea fresh seafood, beef, fruits and other categories. Considering the transportation time and fresh goods lock, seafood category for the sale of beef, fruit and other perishable goods is limited to the first batch of pilot jiangsu. NetEase koala sea purchase adhere to the sharp tip of origin, the local reputation of the best, the best quality and most suitable for the domestic market products to domestic users. NetEase to buy the introduction of the Uruguay sea lion beef, for example, which represents the top quality of beef in South America: safe breeding area, natural stocking, full transparency supervision." NetEase koala purchase relevant responsible person said.

in mid January, the koala sea purchase NetEase signed a strategic cooperation agreement with the Zhoushan Municipal Bureau of Commerce, together to build Zhoushan local marine products and agricultural products as the characteristics of the business platform. Zhoushan seafood "high reputation" is the NetEase koala sea purchase choice and the Zhoushan Municipal Bureau of commerce cooperation an important reason, at present the first batch of high-quality seafood package goods have been landing NetEase koala sea shopping platform, sales are very popular.

in addition to seafood gift packages, koala NetEase launched overseas sea purchase fresh fruit sales and reputation is also very good, such as originating from Philippines are LG pineapple, COLIMAN from Mexico, ALSU avocado cherries, Chile Thailand sea longan. During the 12 years, NetEase koala sea purchase is the first single imported beef, walking in the forefront of the industry. The bonded warehouse delivery of the first single cross-border electricity supplier of imported beef in the NetEase koala sea purchase from Uruguay beef by birth, throughout the cold chain preservation logistics, across 10 time zones, the bonded area to the hands of users. At present, Uruguay beef is also in the NetEase koala sea purchase sales, and has become one of the most popular category of special purchases for the Spring Festival.

it is well known that the transfer efficiency of cross-border goods depends on the platform of the supply chain, and the specificity of fresh products is the test of the world’s leading downstream supply chain system led by the NetEase koala sea purchase. With the rapid rise of the self-employed direct mining NetEase koala sea purchase maintained strong momentum of expansion, from last June to September, Han Guohang Australia Europe, Britain, and then to Tokyo in January this year straight trip, koala sea purchase supply chain NetEase layout has been covered by the United States, Canada, Mexico >, Japan

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